The neutral-cushioning bar is hereby raised. Built with REVlite–the lightest midsole foam we’ve ever created–the 890 weights practically nothing, and it’s about to change everything.

This is New Balance’s latest edition to the natural/minimalistic running game. The shoe is surely to be a hit. It’s light, flexible, and comfortable. Weighing in at 7.5 oz in a size 9.5 (Mens), the shoe is lighter than most of its competition. With only a 4mm drop from heal to forefoot, a mid-foot to forefoot strike is promoted. The shoe must be designed to be worn sock-less, as the inside is very soft and free from any “hang-ups” that may cause irritation. There is no insole in this shoe. The heal counter may be a bit stiff, and may cause slight irritation depending on the runner. The last is wider than that of the New Balance M100 and M101, which gives you more room in the toe-box which promotes proper foot strike. The mesh exterior on the upper is a great choice for the shoe in combination with Vibram rubber forming the “circular-atomic” lug pattern on the sole of the shoe. The sole is a bit thick, but may compensate for the lack of Rock-Stop that was in place for the M100 and M101. Overall a great-looking and great-fitting shoe by New Balance as they continue their journey down the minimalistic road. (Or in this case…trail) Order your Minimus Trail Shoes now from: New Balance 7130 Heritage Square Dr. -Suite 410 Granger, IN 46530 Tel:574-272-7300 Fax:574-272-7301 Email: nbheritage@comcast.net For information ask for Michael Norton.

A New Balance music video celebrating trail and mountain runners. A Bluefoot Entertainment Production www.bluefoot.tv Producer/Director: Daniel Horgan NB Coordinating Producer: Jessica Vassall Directors of Photography: Clint Goldwater, Tony Melfi Camera Assists: Denny Graham, Eban Hathaway UTV Operator: Matt Stelling Editor: Daniel Horgan

NB online commercial featuring Chazz Woodson. A Bluefoot Entertainment Production www.bluefoot.tv Producer/Director: Daniel Horgan NB Coordinating Producers: Jim MacKenzie, Mark Cavanaugh Director of Photography: Bryan Brousseau Specialty Camera Operator: Matt Knapp Production Assistants: Rosie Nakamura, Bob Boulders Editor: Daniel Horgan Color Correction: Timothy Horgan To showcase the 2009 MX841 training shoe and MF700 cleat for their fast growing Team Sports division, New Balance called upon Bluefoot to produce a 30 second television commercial, accompanying short feature, and online trailer. The mission: beauty and substance. This two and a half minute spot is the current centerpiece of the new NewBalance.com multimedia platform. Chazz Woodson, a human highlight film and great ambassador for the sport of lacrosse, tells it best. Special thanks to the Moses Brown School, CATZ Sports Performance Center and the MLL.

A New Balance film to launch the NBX collection and to celebrate 25 years of domestic manufacturing – delivering performance to the next level.

Getting a little fun from the NB sneakers on the way BACK from the office.